Illustration: many faint lines of bid requests converge on one lime point. Most requests fade out before it. The few that are accepted pulse the point and travel out along a single lime wave; an occasional one drops away as a reversal.
Outcome-priced media buying. Set a price per install, action or click; we handle the media and bill only results that stick.
Bring one campaign. Your MMP keeps the score.
For advertisers and agencies
For publishers and supply partners
Most noise never gets a bid. What gets through still has to hold up on your MMP.
Bots and datacenter traffic are turned away before we bid. Every source is scored on several invalid-traffic signals.
We bid only where ads.txt, app-ads.txt or sellers.json and schain authorise the seller.
Installs and actions count when your MMP confirms them inside the window. Never twice.
Reversals within 90 days come off. If they spike, the campaign pauses itself.
Your payout times your daily limit is the most a day can cost. Here is one day, worked through.
Fernway · Android installs
Amount due400 × $4.20 · the daily maximum, reached
$1,680.00
Something we didn’t cover? Email a question
One fixed USD payout per accepted install, action or click, with daily and lifetime limits on how many can be billed. Commercial terms are agreed before launch. We handle the media.
Limits cap the bill; they don’t guarantee delivery.
Under the hood, yes: BidWave bids on open programmatic supply like a demand-side platform. The deal is different. You set a price per result, we run the campaign and pay for the media, and you’re billed only for accepted results that aren’t later reversed.
An install or action your MMP reports inside the attribution window, traced to an ad BidWave served, and not already paid for. Defaults are 7 days for installs and 30 days for actions, with optional view-through of up to 7 days. A click counts once per impression, within 48 hours.
AppsFlyer, Adjust, Branch and Singular. Postbacks carry a signed token and are accepted only from your MMP’s servers, so conversions can’t be sent from your own server today. Clicks need no MMP.
A reversal your MMP sends within 90 days comes off your net count and reopens room under your limits, which can restart a campaign that had hit one. It never turns into a media charge.
Known bots, headless browsers and datacenter traffic are turned away before we bid, and we don’t bid on child-directed traffic or users who have opted out. Every publisher and property is scored on several invalid-traffic signals over time, and paths over the threshold stop getting bids.
A suspicion flag alone doesn’t change your bill. A reversal from your MMP does.
Objective, payout and attribution windows lock when the campaign goes live, so nothing is re-priced later. Limits, pacing, frequency caps, targeting, creatives and rotation, retargeting, URLs - and more - stays under your control.
We connect verified web, app, CTV and DOOH inventory, including game and audio-streaming apps to outcome-driven demand. Direct sellers verify through ads.txt or app-ads.txt; resale paths add sellers.json and an OpenRTB schain. Paths with accepted results and fewer reversals earn stronger access.
Tell us the outcome, the payout and the limits. We'll handle the rest.
Or write to hello@bidwave.net
Outcome, payout, limits and markets, agreed in writing.
Clicks, conversions and reversals checked end to end, before we scale.
We buy on our own media. You read the net, then scale, adjust or stop.