/01 Objective
Define the outcome.
Choose CPC, CPI, or CPA and set the payout or target-cost signal the campaign will be evaluated against.
- Models
- CPC · CPI · CPA
- Payout
- Target cost signal
- Destination
- Advertiser domain + Target URL
BidWave / outcome-focused DSP
Launch CPC, CPI, and CPA
campaigns with controls
that stay connected.
BidWave helps performance teams define the outcome, control the budget, check supply eligibility, connect attribution, and report on delivery from the same campaign record.
Start with one objective, one budget, and the measurement path you already use.
Buying models CPC · CPI · CPA
Supply Continuous authorization
Reporting Real time reporting
Why BidWave
Outcome campaigns need more than a bid button.
Buyers need to know what the campaign is buying, where spend is allowed to go, how supply was evaluated, and whether early results match the plan.
/01 Campaign intent
The buying plan gets fragmented.
Objectives, payouts, caps, pacing, targeting, creatives, and tracking often drift into separate workflows. BidWave keeps them tied to the campaign record from setup to delivery.
See the workflow
/02 Supply eligibility
Inventory is hard to inspect.
Supply should not be treated as equal just because it can receive a bid. BidWave connects modeled inventory, authorization, reseller, and supply-chain context to eligibility.
See supply quality
/03 Live reporting
Reporting arrives too late to act.
Buyers need delivery, spend, conversions, supply, and quality signals while the campaign is still tunable, not only after reconciliation.
See reporting
For advertisers
From campaign brief
to live campaign in six steps.
Start with the outcome and acquisition cost, then layer in controls before launch. Every campaign ends with a review step so teams can confirm what will go live.
/02 Budget
Set spend controls.
Set daily and lifetime budgets, conversion caps, pacing, and frequency limits before, or during, delivery.
- Budgets
- Daily and lifetime
- Pacing
- Flexible or controlled
- Caps
- Conversion and frequency
/03 Targeting
Define the campaign perimeter.
Set geography, device, OS, inventory type, content context, and audience constraints so the campaign knows which impressions are eligible.
- Geo
- Country · region · city
- Device
- Device and OS
- Inventory
- Web · app · CTV (+ more)
- Context
- IAB content categories
/04 Schedule
Decide when the campaign can run.
Start immediately or schedule a launch window. Add an end date when the test needs a clear stopping point.
- Start
- Immediate or scheduled
- End
- Fixed or evergreen
- Drafts
- Save before launch
/05 Creative and tracking
Attach creatives and measurement context.
Add creatives, pixels, macros, and campaign-specific tracking so delivery can connect to your MMP, analytics, or downstream reporting.
- Click attribution
- On by default
- Viewthrough Conversions
- Configurable lookback
- Tracking
- Creative & assignment levels
- Macros
- Substituted at serve time
/06 Review
Review before launch.
Confirm the objective, payout, budget, pacing, targeting, schedule, creatives, and tracking before the campaign moves from draft to live.
- Flow
- Six-step guided setup
- Review
- Final confirmation screen
- Edits
- Tune without rebuilding
For publishers
Make your inventory
legible to demand.
Register inventory, define placements, prove authorization, apply brand-safety rules, and understand yield in the same platform buyers use to evaluate supply.
ads.txt
Authorized sellers for web inventory
app-ads.txt
Authorized sellers for app and CTV-style inventory
sellers.json
Seller and intermediary identity
OpenRTB schain
Parties involved in selling the request
/01 Properties
Register the surfaces you sell.
Model sites, apps, CTV channels, audio streams, games, and DOOH screens as properties and placements. Give each surface the format, sizing, and content context buyers need to evaluate it.
- Surfaces
- Web · App · CTV (+3 more)
- Placements
- Display or video slots
- Sizing
- Fixed or responsive
- Categories
- IAB content context
/02 Verification
Prove the inventory is yours to sell.
BidWave keeps authorization and reseller context attached to each property, so demand can flow through inventory that has a visible relationship to the seller of record.
- Web
- ads.txt
- App & CTV
- app-ads.txt
- Resellers
- sellers.json
- Supply path
- OpenRTB schain
/03 Controls
Control what is allowed to run.
Apply content categories, brand-safety rules, and advertiser-domain blocks at the property level so monetization does not require giving up control over the audience experience.
- Categories
- Ad product blocks
- Advertisers
- Domain blocks
- Scope
- Per property
- Updates
- Editable by operators
/04 Yield
See how each surface performs.
Supply reporting gives publishers a view of requests, impressions, fill, eCPM, win rate, and revenue by property, placement, inventory type, and time range.
- Refresh
- Within seconds
- Breakdowns
- Property & placement
- Yield
- Fill · eCPM · win rate
- Revenue
- Gross and net views
/05 Operating model
Support direct publishers and resellers.
Direct publishers can manage their own properties. Supply partners and networks can model reseller identity, child companies, roles, and permissions around the way their inventory is operated.
- Publisher
- Direct seller profile
- Reseller
- sellers.json context
- Companies
- Parent and child workspaces
- Access
- Scoped roles
Operational trust
Every campaign should leave a trail.
BidWave connects campaign setup, supply checks, operator actions, quality signals, and reporting so teams can reconstruct why spend happened.
/01
ads.txt · app-ads.txt · sellers.json Continuous Supply authorization.
Bid requests can be evaluated against registered inventory, publisher authorization, app-store linkage, reseller declarations, and supply-chain signals before spend is committed.
/02
Audit trail Campaign changes stay attributable.
Campaign, budget, property, and permission changes are recorded with user and timing context, giving operators a source of truth when spend or delivery needs to be reconstructed.
/03
Per-workspace, per-role Built for real operating structures.
Agencies with clients, holding companies with subsidiaries, and teams with separate operator, finance, and viewer responsibilities can work through scoped companies, roles, and permissions.
Reporting
Reporting built for in-flight decisions,
not next-day archaeology.
Track delivery, spend, conversions, supply, and quality while campaigns are still live. Use the same reporting workflow to understand where budget went, which supply performed, what quality signals affected spend, and why delivery changed.
/01
Spend
Where the budget went.
See spend, pacing, delivery, conversions, and creative performance without changing context.
/02
Supply
Which inventory earned more budget.
Break performance down by publisher, inventory type, geography, device, and creative so buyers can scale what works and cut what does not.
/03
Quality
What quality signals affected spend.
Surface IVT signals, clawbacks, and discrepancies near the spend they affect instead of living in a separate reconciliation loop.
/04
Diagnostics
Why delivery stalled.
Inspect eligibility, auction, pricing, and configuration context when delivery stalls or shifts.
FAQ
The basics
before a pilot.
Short answers for buyers evaluating whether BidWave fits a first outcome campaign.
What campaign models does BidWave support?
BidWave supports CPC, CPI, and CPA campaign setup for outcome-focused buying.
What can buyers control before launch?
Teams can define objective, payout, budget, pacing, caps, targeting, schedule, creatives, and tracking before a campaign moves from draft to live. BidWave keeps supply eligibility context connected to that campaign record.
What inventory surfaces can be represented?
BidWave can represent web, app, CTV, audio, game, and DOOH inventory as properties and placements, with placement-level context available for targeting and diagnostics.
How does BidWave approach supply quality?
BidWave connects registered properties, placements, authorization files, reseller declarations, supply-chain signals, brand-safety configuration, and reporting so buyers can evaluate supply context before and after spend.
How does measurement work?
BidWave supports click-through attribution and configurable view-through attribution for CPI and CPA campaigns, with creative-level and assignment-level tracking pixels and macros.
How should we start?
Start with one real campaign: one objective, one budget, and the measurement path you already use.
Get access
Pilot BidWave with
a real campaign.
Bring one objective, one budget, and the measurement path you already use. We will map the campaign, review supply eligibility, connect tracking, and validate delivery, spend, and early outcome signals before you scale.
/01
Share the brief
Objective, payout, budget, market, destination, and measurement path.
/02
Map the campaign
Budget, pacing, targeting, creatives, attribution, and caps.
/03
Review supply
Properties, placements, authorization signals, reseller context, and brand-safety settings.
/04
Launch the test
Run the campaign against the approved setup.
/05
Review early signals
Validate delivery, spend, conversion signal, supply breakdown, and quality indicators.
What to bring
- Campaign objective
- Payout or target cost
- Daily or total test budget
- Targeting requirements
- Creative assets
- Tracking or attribution path
- Success criteria