/01 CPI
Install
App installs reported by your MMP
BidWave / outcome-priced media buying
You buy outcomes.
We handle the media.
Choose one result: an install, an action, or a click. Set its payout and outcome caps. BidWave runs the campaign and bills you for accepted results, net of reversals.
For growth teams and agencies with independent measurement: an MMP or postbacks for CPI and CPA, or standard click tracking for CPC.
Choose your outcome
One clear goal per campaign.
/02 CPA
Action
Sign-ups, purchases, or another agreed action
/03 CPC
Click
Clicks to your site or app
Run separate campaigns for separate goals, so performance stays easy to read and compare.
The contract
Choose the result. Set the value. Pay for what is accepted.
/01 CPI · CPA · CPC
Choose the result.
Pick installs, actions, or clicks. Set the payout, daily and lifetime outcome caps, targeting, dates, and creatives. That decides what counts and how many results the campaign can accept.
/02 Managed delivery
BidWave runs the campaign.
We handle bidding, pacing, frequency, media limits, and supply checks. You can watch the results and adjust budgets, caps, targeting, frequency, and creative selection while it runs.
/03 Measured and checked
We bill the results that pass.
For CPI and CPA, your MMP or backend sends each conversion. We check it against the agreed window and campaign rules. Valid reversals come off the bill and free up room under the campaign cap. CPC uses clicks recorded by us.
Who it's for
Built for teams that already measure.
Fit is measurement readiness, not size.
/01 Mobile measurement
App growth teams
You already measure installs through an MMP and judge acquisition partners by net CPI.
/02 Your own systems
Performance teams
You track completed actions in your own systems and can report them securely through postbacks.
/03 Client reporting
Agencies and managed buyers
You need acquisition results your clients can compare with their own measurement and reporting.
CPI and CPA require an MMP or a reliable postback source. CPC requires standard click tracking.
While it runs
See results while the campaign runs.
Near-real-time reporting shows bids, media cost, gross results, reversals, and net billable results. Compare performance across supply, country, device, and creative, then scale, pause, or stop from the same view.
For supply partners
Quality inventory earns more demand.
Connect web, app, CTV, audio, game, and DOOH inventory to outcome-priced demand. Paths that deliver accepted results with low invalid traffic and fewer reversals earn stronger access over time.
Getting connected is straightforward. Direct publishers verify their inventory through ads.txt or app-ads.txt. Reseller paths also provide sellers.json and OpenRTB schain data. Formats that do not fit those standards can be reviewed directly.
ads.txt
Authorization for direct web inventory
app-ads.txt
Authorization for direct app and CTV inventory
sellers.json
Seller identity on reseller paths
OpenRTB schain
The reseller path in each request
Getting started
Start with one clear opportunity.
Whether you are bringing a campaign or inventory, tell us what you want to run. We will agree on the setup before anything starts.
FAQ
The basics
before a pilot.
Is BidWave a DSP?
BidWave uses bidding technology, but it is not a conventional self-serve DSP. You choose the result and payout. We run the campaign. Billing follows accepted results after reversals.
How is BidWave priced?
You set a payout for each accepted result, with daily and lifetime outcome caps. Commercial terms are agreed before launch. Reporting separates gross results, reversals, and net billable results.
Who counts the outcome?
For CPI and CPA, your MMP or backend reports the conversion. BidWave checks each report against the campaign window and tracking rules. CPC uses the accepted click recorded by BidWave.
What happens when an outcome reverses?
A valid reversal comes off the bill and frees up room under the campaign cap. It also affects how BidWave rates the supply source. It does not turn into a media charge.
Do outcome caps guarantee delivery?
No. Caps limit how many results can be billed; they do not promise volume. A pilot shows what can be delivered at the agreed payout, targeting, and measurement rules.
Why might a pilot start slowly?
Delivery can start slowly while the campaign explores, gathers evidence and learns.
What do advertisers control?
Before launch, you set the objective and payout. For CPI and CPA, you can also enable view-through attribution and choose its lookback window. Once scheduled, those settings are fixed.
Budgets, outcome caps, pacing, frequency, targeting, and creative allocation remain adjustable.
How does BidWave work with supply partners?
BidWave connects verified web, app, CTV, audio, game, and DOOH inventory to outcome-priced demand. Paths that deliver accepted results with low invalid traffic and fewer reversals earn stronger access over time.
Direct publishers verify inventory through ads.txt or app-ads.txt; reseller paths also provide sellers.json and OpenRTB schain. Other formats can be reviewed directly.
How do we start?
Request a controlled pilot. Advertisers bring one campaign, a payout, outcome caps, and a measurement source. Supply partners bring clearly described inventory packages.