Set a price per install, action, or click. BidWave buys verified programmatic supply against it, then bills on net outcomes. If an install or action is clawed back, the payout returns to your budget and the loss comes out of our margin.
Start with one campaign, hard caps, and a concrete objective. Scale on net results.
Performance advertisers need measurable outcomes that survive reversal windows. Supply partners need demand that understands why their inventory is worth buying. BidWave connects those two jobs under one roof.
Launch CPC, CPI, and CPA campaigns with funded budgets, hard caps, attribution, and bid controls. When conversions reverse, billable outcomes and available budget update with them.
Model the surfaces you sell, attach authorization and reseller context, and give outcome buyers the supply-path clarity they need before they scale spend.
Track delivery, spend, gross outcomes, reversals, supply mix, and quality signals while campaigns are still tunable, not only after reconciliation.
BidWave is built for teams that care about cost per net result, not just optimized media delivery. Start with the outcome, define the guardrails, then use live supply and quality feedback to decide where budget earns the next dollar.
Set the objective, payout, destination, budget, pacing, caps, schedule, creatives, and measurement path before spend starts. Reversals return the payout to the funded budget.
Every bid starts from your payout. Expected click, conversion, and reversal behavior set the price; floors, frequency caps, pacing, and margin guardrails shape it.
Review delivery, spend, gross outcomes, reversals, and net outcomes - broken down by supply, geo, device, creative and more - while campaigns are still live and tunable.
BidWave supports direct publishers and resellers who can provide quality inventory with clear authorization, useful context, and controls that protect buyer trust.
Authorized sellers for web inventory
Authorized sellers for app and CTV-style inventory
Seller and intermediary identity
Parties involved in selling the request
Represent web, app, CTV, audio, game, and DOOH inventory as properties and placements, with format and content context attached.
Give buyers the signals they need to understand who is selling each impression, how the inventory is authorized, and where resellers fit in the path.
Apply brand and category controls, manage direct or reseller workspaces, and review fill, eCPM, win rate, revenue by surface and more.
Every dollar should leave a trail.
Saturated markets reward teams that can prove why spend happened, what survived, and what changed the invoice. BidWave connects setup, supply checks, operator actions, quality signals, and near-real-time reporting into one operating trail.
ads.txt · app-ads.txt · sellers.json Bid requests can be evaluated against registered inventory, authorization, reseller declarations, and supply-chain signals before spend is committed.
Near real time Near-real-time analytics, spend, gross outcomes, reversals, net outcomes, and quality signals help teams adjust campaigns before budget drift turns into a post-mortem.
Net-outcome billing When a conversion is clawed back, the payout returns, budgets and caps recover, and the reversal feeds supply quality scoring. Our margin absorbs the loss, so billing follows net outcomes.
Per-workspace, per-role Advertisers, agencies, direct publishers, reseller networks, and finance teams can work through scoped companies, roles, and permissions.
Short answers for buyers evaluating whether BidWave fits a first outcome campaign.
BidWave is a performance DSP where advertisers pay per install, action, or click (CPI, CPA, CPC) on net settlement, and supply partners bring verified, accountable inventory to that demand.
Advertisers set a payout per outcome and fund a capped budget. Platform terms are agreed at onboarding, and reporting shows gross outcomes, reversals, and net billable outcomes.
For CPI and CPA campaigns, the payout returns to the advertiser budget, caps recover, and the reversal feeds supply quality scoring. The loss comes out of BidWave margin, so the invoice follows net outcomes.
For CPI and CPA pilots, the advertiser's MMP or postback source is the referee. We agree the tracking path and discrepancy tolerance before spend starts.
Advertisers can define objective, payout, budget, pacing, caps, targeting, schedule, creatives, attribution, and optional retargeting boosts before a campaign goes live.
Supply partners can model web, app, CTV, audio, game, and DOOH inventory, attach authorization and reseller context, apply brand controls, and review yield by property, placement and more.
Authorization files, reseller declarations, and supply-chain signals are checked against registered inventory, invalid traffic is filtered out, and reversal rates feed ongoing supply quality scoring - so spend can be evaluated before and after delivery.
Start with one controlled pilot: one measurable campaign with a hard budget from the demand side, or one clearly described supply package from the supply side. Scale only on verified results.